Business improvement is a necessity due to the fact that everything flows and changes. Once the most profitable business was agriculture. Then industry became the most profitable business. After industry, information technology has become the most profitable business, but its profitability will soon fall.
The last time the leaders began to break out of a creative business. The creation of a creative business is the creative economy, and the representatives of this business are the creative class. The most money is now earned by businesses associated with creativity. This is due to the fact that we have entered the post – industrial economy, the main product of which is creativity.
At any time, the most successful was a quality business, and a quality business is simply impossible without marketing. With the new type of business, a new type of marketing must also appear, because the old type of marketing is not suitable for the new realities. Obsolescence of previous versions of marketing is an objective process related to the latest achievements in science and technology.
Quality improvement of business
A new type of marketing is eMarketing. Business improvement is now being implemented with its help. Switching to a new version of marketing is a logical strategy, if only because you should not expect support for old versions of marketing, because only collectors can invest in Antiques. However, there are hardly any collectors of marketing versions.
Improving your business requires a small reboot. To make the transition to the new version quick and painless, it is better to start preparing for the reboot as early as possible, so as not to do it in a hurry. It is best to start with a good understanding of what is the essence of noomarketing, because not only marketing is changing, but also its essence.
Effective business improvement
Soon, the most active and wealthiest consumers, the consumers that every marketer dreams of, will no longer be the same as they are now. Now it is enough for consumers to meet their needs and needs that lie on the surface. Consumers of the new type will not be satisfied with the needs and needs that lie on the surface.
They will also want to meet the needs that they feel but are not yet aware of. It will be possible to meet such needs only through creativity, only by creating something that is not yet there. As you know, needs and needs originate from ideas. Ideas are embedded in people, creating a need in them first, and then a need.
Saving business improvement
The idea penetrates a person, but initially he does not realize it, but only feels it. Accordingly, he needs to realize it. Creativity is the process of transferring an idea from an unconscious state to a conscious state. Converting an idea from an unconscious state to a conscious state is not always an easy process. For its designation, there is even such a phrase as”creative torment”.
These torments are just related to the fact that in order to find the right words to identify the idea, you need to sweat. Selecting words to Express an idea is somewhat similar to selecting a password. You know that there is a password and you know that sooner or later you will shave it, but you don’t know when it will happen. It is possible that everything will work out at the first combination, but it may be necessary to select dozens and hundreds of these combinations before the password to the idea is selected and it opens to the mind.
The effort to find a password that opens the idea to the mind is always rewarded. After this has happened, after the password has been picked up, the person who picked it up feels a great deal of pleasure. One of the reasons for creating is precisely the desire to experience this pleasure. This password is selected by creatives in General and the creative class in particular. But consumers are not at a disadvantage either.